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Remarketing with Google

Remarketing lets you show your ads to users who've previously visited your website as they browse the Web.

RemarketingIn Google Adwords (where all advertising happens with Google) you can create a new campaign (keep remarketing campaign seperate for other campaign or it might give all kind of issues).

In the new campaign you can create an add for 10 different sizes, form a simple text add - to a 728 x 60 px banner ad

You can upload a logo which will shown in most adds (branding).

In the "Display Network" you can select "Interest & Remarketing" to define which potential customers you want to target:

You can target the following audiences:

  • General visitors
  • Product viewers
  • Past Buyers

It has a lot more value to target a web site visitor whom left the web site after looking at products, or even added a product to the shopping cart before he/she abandonned the shopping cart and the web site, compared to a "general visitor" which could somebody who "accidentially" click on the web site link in Google and decides to leave almost instantly.

Note: Google has support:

The Good: Phone support available and gets answered pretty quick.

The Bad: 80% of the customer service reps seem to just have started the job and have very limited knowledge. Due to the complexity of all the advertise options and dozens of programming flaws it seems a darg to get anything really done.



Adwords with Google PPC Advertising

Broad Match?

The default PPC setting in Google is "broad" which you would think will get you some targeted clicks which are close to the selected phrase:

Example: Broad Match:

Gucci Ties

I would expect clicks for:

  • Gucci Neckwear
  • Gucci Tie Sale
  • Gucci Men Silk Tie

The reality is different. You can select the search terms and than click the button Details: search terms /selected.

search terms

The result are not great (which means lots of waisted clicks and money). 'Mens ties': way to generic, 'ties': extremely generic, waist of money, 'nice ties': horrible, 'Designer tie clips': do not sell these...

Watch you campaigns and keep the settings tight, only pay for very targeted clicks. It seems to many advertisers want lots of clicks and do not care to much about the effectiveness (until the figure out that the cost is higher than the profits).

Instead of "broad match" you can use:

"gucci ties" = Phrase match, are a phrase, and close variations of that phrase (can be an extra word: 'buy gucci ties' for example)

[gucci ties] = Exact match, are an exact term and close variations of that exact term

The last two options enforce that at least 2 keywords of the keywords phrase are included.

Clicks should be significantly more targeted with Phrase match and/or Exact Match compared to Broad Match.


Note: "Broad Match" triggers 10-30 times the amount of impressions/clicks, so you can expect 90% less clicks based on changing to "exact Match".




Google Adwords

Advertise online with Google. Seems a good deal?

Years ago, Google had a pretty straight forward advertising plan. The Google technology allow ads to come up on related searches only, in Google and other sources. You paid $0.10 - $0.50 a click a got really targeted click.

The "other sources" have gone a bit crazy over the years. As of today, I still have lots of "bs" clicks from (last year from Pakistan, Vietnam etc..) Tunisia, Marocco and Algeria.

Google does pretty much NOTHING. You have to figure this out and change your selection of "all countries and territories" to just the USA and Canada for example.

How do I know these clicks are "BS"?

In Google Analytics it shows clearly that all clicks from Tunisia come from "Ads", and zero clicks come from oraganic searches. People are clicking on the ads (where I show up) on their webs ite and they get paid by Google.



Google Adwords?

Google Adwords, the advertising program that Google offers was pretty straight forward in 2003, when you select keywords phrases and paid $0.11 per click and the competitor whom paid $0.10 was the number two listing to appear.

In 2013, as seen also with Bing and other advertisers, things get complicated.

1. Too many options and too much fuzziness

I would say thta likely less than 20% of online advertisers really know where they advertise and when they come up in Google and where else.

"Broad Match"

When you choice an add and want to appear for "gucci tie", in the regular "broad settings" you also might appear for "Gucci Store Johannesburg" or "Gucci Outlet Vancouver", which might be not really targeted and cost effective.

Worldwide Targeting

After years of "fake" clicks Google still has not tackle the issue for clicks from foreign countries. First Pakistan, thenb Vietnam, earlier this year clicks form Algeria and Tunesia (especially searching for neckties is not likely from countries where it 115 degrees fahrenheit).

The only option is to manually fix these issues after confirming these issues yourself!! Money down the drain!!

Updating Ads

Due to more complexity and not too much intuitivity in the layout of the ads/ campaigns it might get a very timeconsuming effort to update and manage your campaigns.

Advice: Do not depend on Google adwords, use Google adwords only for very targeted phrases and you might receive on ly limited clicks, but these clicks at least will convert to sales.



Computer Technology - Internet - Ecommerce

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Sells product online, used and / or new.